Legal/Privacy

This document sets forth the online Privacy Policy (the "Privacy Policy") of Altra Furniture ("Altra") for this website (the "Site"). By using or accessing this Site you signify your acknowledgment and assent to this Privacy Policy. If you have objections to the Privacy Policy, you should not access or use this Site. This Privacy Policy does not govern privacy practices associated with offline activities or the collection of information other than through the Site.  This Privacy Policy is intended to help you understand how Altra collects, uses and safeguards the personal information you provide on our Site.  "Personal information" is defined as any information that identifies or can be used to identify, contact, or locate the person to whom such information pertains.

Changes in Privacy Policy

All personal information  that we collect and maintain will be subject to the version of the Privacy Policy in effect at the time of such collection. Altra reserves the right to change the Privacy Policy from time to time at its sole discretion, and will provide notice of changes by updating this posting and/or on the home page of this Site. If, as the result of such changes, you want to alter the ways in which Altra is allowed to use your personal information, you can do so by following the procedure described below in the section titled “Updating Personal Information and Privacy Preferences.” You will be deemed to have been made aware of, and will be subject to, the changes to the Privacy Policy by your continued use of the Site after such update or notice has been posted. Please check this policy periodically for changes.  If at the time you provide personal information to Altra, you are given the opportunity to limit how such information will be used to communicate with you, either by Altra or by third parties, Altra will not change your preference in this regard without your consent.

 

Entities Collecting Personal Information

Personal information on this Site is collected by:
Altra

Collection of personal information

As a visitor to this Site, you can engage in many activities without providing any personal information. In connection with other activities, such as subscribing to the services or newsletter offered on this Site, requesting information, entering contests or utilizing online software applications, Altra may ask you to provide certain information about yourself by filling out and submitting an online form. It is completely optional for you to engage in these activities. If you elect to engage in these activities, however, Altra may ask that you provide us personal information, such as your first and last name, mailing address, email address, employer, job title and department, telephone and facsimile numbers, and other personal information. Depending upon the activity, some of the information that we ask you to provide is identified as mandatory and some as voluntary. If you do not provide the mandatory data with respect to a particular activity, you will not be able to engage in that activity.

When you use the Site, Altra or third parties authorized by Altra may also collect certain technical and routing information about your computer, such as browser type, operating system, CPU speed, and the Internet Protocol (“IP”) address of your computer. We use this technical information to facilitate and track your use of the Site, to measure traffic patterns on the Site and to otherwise administer our web site. Without expressly informing you, we do not match such information with any of your personal information.

When you submit personal information to Altra through this Site, you understand and agree that this information may be transferred across national boundaries and may be stored and processed in any of the countries in which Altra and its affiliates and subsidiaries maintain offices, including, without limitation, the United States of America and Canada. You also acknowledge that in certain countries or with respect to certain activities, authorized vendors of Altra may undertake the collection, transferring, storage, and processing of your information for Altra. Such vendors are bound by contract not to use your personal information for their own purposes or provide it to any third parties. One instance where this could occur is in conjunction with framed pages in which the URL for the pages is not visible and the pages are being hosted by a vendor of Altra.

Linked Sites

The Site contains links to other sites at which personal information is collected. In such instances, unless expressly provided to the contrary, the collection and use of your personal information will not be governed by this Privacy Policy but by the privacy policy applicable to that site. That privacy policy should identify the entity that is collecting your personal information.

Altra has established relationships with various service providers whose services may be available to you from this Site or from websites that are linked to this Site. Typically, these providers offer services that Altra customers might find useful, such as those that can be used in conjunction with Altra services and products. In order to use those services, you may be required to provide personal information to the providers. Unless expressly stated to the contrary, personal information that you provide while you are visiting a provider's website will not be subject to this Privacy Policy but to the privacy policy posted on such site. However, personal information that you provide while on this Site in conjunction with a provider's service will be subject to this Privacy Policy. You should be aware that our agreements with these service providers often provide that they will share with Altra personal information collected from you. In such instances, Altra may use this information in a manner consistent with this Privacy Policy.

Policies For Children

Altra does not knowingly collect or use any personal information from users under 13 years of age. No information should be submitted to the Site by guests under 13 years of age, and guests under 13 years old are not permitted to provide Registration Information or to sign up for contests, newsletters, clubs or activities.

Use of Personal Information

Altra collects your information in order to record and support your participation in the activities and services you select. If you subscribe to a service or register a product, for example, the information is used to register your rights, if any, to technical support or other benefits that may be made available to registered users. As another example, if you enter a contest, information is collected to qualify the entry and contact you regarding the contest or prize awards. Your personal information is also used to keep you informed about product upgrades, special offers, and other products and services of Altra and selected third parties if you have elected to be on our emailing list or otherwise  opted to receive such communications.

Altra may collect information about the use of the Site, such as the types of services used and how many users we receive daily. This information is collected in aggregate form, without identifying any user individually. Altra may use this aggregate, non-identifying statistical data for statistical analysis, marketing, or similar promotional purposes and provide such aggregate data to third parties for similar purposes.

Choices Regarding Personal Information

Altra recognizes and appreciates the importance of responsible use of personal information collected on this Site. Unless you have indicated you wish to be on our emailing list or otherwise opted to receive promotional communications, Altra will not communicate any information to you regarding products, services, and special offers available from Altra or third parties, although we may communicate with you regarding services you have requested or your use of the services on this Site. Except in the particular circumstances described in this Privacy Policy, Altra will not provide your name to unaffiliated companies or organizations without your consent.

There are other instances in which Altra may divulge your personal information. Altra may provide your personal information if necessary, in Altra's good faith judgment, to comply with laws or regulations of a governmental or regulatory body or in response to a valid subpoena, warrant, or order or to protect the rights of Altra or others. Altra may also provide your personal information to third party shipping agents or financial institutions (such as credit card companies) if necessary to order, pay for or ship products or services that you have ordered.

Use of Cookies

When you visit this Site, you can browse the Site and access important information without revealing your identity. In order to improve our Site, we use “cookies” to track your visit. A cookie is a small amount of data that is transferred to your browser by a web server and can only be read by the server that gave it to you. It provides a way for our Site to remember you,  and enables Altra to record your passwords and preferences. It cannot be executed as code or deliver viruses.

Most browsers are initially set to accept cookies. You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether to accept it. (For some web pages that require an authorization, cookies are not optional. Users choosing not to accept cookies will probably not be able to access those pages.)

While Altra uses cookies to track your visit to our Site, and our web servers automatically log the IP/Internet address of your computer, Altra does not generally use this information to identify you personally. However, if you expressly provide consent for the Site to “remember” the unique identifier that you select when you register for various activities on the site, that unique identifier will be stored on a cookie on your computer, linked to your Registration Information, and your navigation path around the site will be tracked. We associate this data to understand how our Site and services are being used so we can understand our customers and offer appropriate products and services.

Web Beacons

Web pages on this Site or e-mail messages you receive from us may contain a small graphic image called a web beacon, which is sometimes also called a "web bug" or "clear gif".   Web beacons are typically very small (generally 1-by-1 pixel) and invisible to the user, however any electronic image viewed as part of a web page or e-mail message, including an advertisement or HTML content, can act as a web beacon.  Web beacons are designed to allow Altra or a third party to collect certain information and monitor user activity on our Site.  Collected information can include the IP address of the computer that the web beacon is sent to, the URL of the  page the web user comes from, and the time the web beacon is activated (such as when you view the web page, advertisement, or e-mail that contains the web beacon). We may permit third parties to place web beacons on our sites or in e-mails sent on our behalf for purposes of collecting these same types of information.

Conversion Tracking

Search engines offer a feature called “conversion tracking” which is a way to track clicks to sales from either search results or ads on search engines. Using either web beacons or visible images, depending upon the search engine, the search engine notes and saves information in a cookie with non-personal information such as time of day, browser type, browser language, and IP address with each query. Information is gathered in the aggregate, without unique personal data. Conversion tracking allows the search engine company and Altra to track clicks to sales, including the number of clicks (“visits”) it takes before a purchase is  made and permits Altra to measure the effectiveness of its search engine  participation.

Advertising

We may use personal information about you and your visits to our Site to target advertisements (concerning Altra or third parties) to you on our web pages or in e-mails.  We may use the services of a third party advertising company to actually serve such ads, however we will not provide your personal information to such advertising company except as otherwise permitted under this Privacy Policy.  Such ad serving may involve the use of web beacons or cookies to manage and target advertisements and for market research analysis.  We may also share non-personally identifying web site usage information about visitors to our Sites with third party advertising companies for the same purposes.

Updating Personal Information and Privacy Preferences

You have the right to access and correct your personal information and privacy preferences at any time. You may access and correct your personal information and privacy preferences (such as whether you wish to receive promotional communications from Altra or third parties) by calling 1-800-489-3351.

Please include your name, address, and/or email address when you contact us. In your correspondence, please indicate with as much detail as possible the location on this Site where you provided your personal information.

Privacy-Related Inquiries and Complaints

If you believe that Altra has not complied with this online Privacy Policy with respect to your personal information or you have other related inquiries or concerns, you may write to Altra at the contact address indicated below.

In your letter, please describe in as much detail as possible the nature of your inquiry or the ways in which you believe that the Altra online Privacy Policy has not been followed. We will attempt to investigate your inquiry or complaint promptly. Please note that if you provide Altra with inconsistent privacy preferences (for example, by indicating on one occasion that third parties may contact you with marketing offers and indicating on another occasion that they may not), Altra cannot guarantee that your most recent privacy preference will be honored. Also, please note that Altra is not responsible for the content or privacy practices of non-Altra websites to which this Site or any other Altra website may link. You should review the privacy policy of such sites before using the sites.

General

Please note that if Altra sells assets (or the assets of a division or subsidiary) to another entity, or Altra (or a division or subsidiary) is acquired by, or merged with, another entity, Altra may provide to such entity customer and personal information that is related to that part of our business that was sold to or merged with the other entity without your consent.

Specific areas or pages of this website may include additional or different provisions relating to collection and disclosure of personal information.  In the event of a conflict between such provisions and this Privacy Policy, such specific terms shall control.

Contact Information

Altra Furniture
Toll Free number:
1-800-489-3351

Customer Service Hours:
7:00 am to 8:00 pm (Central time) - Monday through Friday
9:00 am to 5:00 pm (Central time) - Saturday

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The Glossary

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Altralock An Altra patented quick assembly system. Components plug into each other by compressing one component and snapping it into place,

AltraMount An Altra patent pending system that allows TVs, shelves, desks, and many other furniture items mount onto a wall. The system is much easier to use than standard mounts, and can hide cables without rennovating the wall.

Apron Any panel that connects the surface of the table or chair to the legs. Used for stability and cosmetic appeal.

Audio Pier A verticle cabinet that is deeper than a typical bookshelf so that it can hold home theater components like DVD players. Audio piers often match a TV stand.

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Bamboo Bamboo is not actually a wood, but a form a fast growing grass. Because it renews easily, it is considered an enviormentally friendly material. Bamboo can be used in beautiful applications, and tends to be as durable as many wood types.

Banding/ Edge Banding A strip of material that is applied to the edge of a panel to seal or finish the edge. Can be made of different materials such as PVC, ABS, acrylic, melamine, wood or wood veneer.

Bentwood Wood that is steamed until it becomes pliable and then is shaped for making furniture. Bentwood typically has no seams or joints because the wood can be made into curved shapes.

Beveled Edge An angular trim made on a piece of hardwood making the edges on the hardwood rounded down and no longer sharp. The angle of the trim runs from the top of the solid hardwood to the bottom of the solid hardwood adjacently. Looks like a V in appearance

Buffet A piece of furniture that stands at the side of a dining room and typically has shelves and drawers. A buffet may also be used as a counter or sideboard from which food and drink are served.

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Cam lock Bolts and locks that are connected with a quarter turn of a screw driver. This is a very simple connection tool used mostly in Ready to Assemble furniture.

Canvas Fabric A heavy, closely woven fabric. Used for clothing, chairs, bins, sails or tents.

Case Goods Large pieces of furniture, primarily constructed of wood. Furniture that is considered Case Goods typically is already assembled.

Casters A caster is a wheel mounted on to a piece of furniture to make it mobile.

Chrome Chrome is a compound treated on metal furniture to give it a shiny, mirrored look. Chrome typically is used on Desks and TV stands and gives a high end look.

Coffee Table A coffee table, also called a cocktail table, is known to be a long, low table which is designed to be placed in front of a sofa, to support beverages (hence the name), magazines, feet, books (especially coffee table books), and other small items to be used while sitting, such as coasters.

Commercial Office Furniture Furniture typically built speicifically for an office. The furniture is more heavy duty in material and weight and can take a lot more wear and tear than average office furniture.

Component Electrical equipment purchased separately but can be hooked together to make a system. Components include DVD players, Blu Ray players, cable boxs, Video Game Console, Receivers, etc.

Computer Cart A computer desk on wheels can easily transport from room to room. Generally, smaller than a desk.

Computer Desk A desk that can hold a laptop computer or is specifically designed to hold a personal computer. It may have features such as keyboard tray, CPU holder, monitor riser, disk storage, USB hub, or drawers.

Conduction A transfer of energy that requires contact, but no wires are needed. Used for wireless charging cell phones and Ipods.

Console A cabinet designed to stand on the floor and used for many different purposes. Examples are a console table or TV console.

Corner Desk A desk specifically designed to be placed in a corner. It could be a variety of shapes, but is made solely to fit in a corner space.

Cross Ventilation The circulation of cool air through openings, taking advantage of convection (heated air movement). This helps prevent your components from overheating in a TV stand.

Curio A curio is a predominantly glass cabinet with a metal or wood framework used to display collections of figurines or knick knacks. Most curios have glass on each side or a mirror at the back and glass levels to show the entire collection being displayed.

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Distressed finish This refers to an accelerated aging process in which newly manufactured parts look as though they have survived years of aging and use. Distressing is a very popular furniture finish technique.

Door Muillions A structural element that can be placed vertically or horizontally to divide a window or door into two or more parts. Typically the mullion divides a pane of glass on a door and is created wood, metal or stone.

Dorm Furniture Furniture made specifically for a dorm. It could be small in size, colorful, or marketed during a Back To College season.

Double Pededstal Desk A double pedestal desk is usually a large free-standing desk made of a simple rectangular working surface resting on two pedestals or small cabinets of stacked drawers of one or two sizes on either end. Often, there is also a central drawer above the legs and knees of the user.

Dovetail A dovetail joint, or simply dovetail, is a joint technique most commonly used in woodworking joinery. Noted for its resistance to being pulled apart (tensile strength), the dovetail joint is commonly used to join the sides of a drawer to the front.

Dowel A dowel is a solid cylindrical rod, usually made of wood, plastic or metal. It is used as a fastener that is inserted into holes of two adjacent pieces and holds them together. Used in Ready to Assemble furniture to help with easy assembly.

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Embossing Embossing is the process of creating a three-dimensional image or design in paper and other materials.

End Table Small table placed beside a chair or at each end of a sofa, on the end.

Entertainment Center A home entertainment center is a piece of furniture seen in many homes in North America, which houses major electronic items, such as a television, a DVD or Blu Ray player, and stereo components.

Ergonomics Ergonomics is the science of designing the job, equipment, and workplace to fit the worker. Proper ergonomic design is necessary to prevent repetitive strain injuries, which can develop over time and can lead to long-term disability.

Etagere A small, upright, piece of furniture with open shelves for displaying small items.

European hinge This style of hinge is used on mid and upper end product. From the outside of the product, the hinge is not visible and it can be adjusted on a door for a perfect fit.

Extension slides (3/4) A slide that allows a drawer to open about 3/4 of the way. The rear of the drawer is accessible by reaching inside.

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FGV Slide A standard drawer glide. Cheaper than ball bearing glides and considered less "heavy duty".

Flared Leg A furniture styled leg where the leg generously moves outward creating a flare. This look is more dramatic than a tapered leg.

Fluted Leg with Feral Foot The leg where the top is vertically grooved (fluted) and then ends in a ball (feral) foot.

Freestanding When furniture is not fixed in any way to a surface; relying solely on the force of gravity to stay in place

Full extension ball bearing slides Metal slides that provide smooth movement for drawers to fully open with heavy weight loads.

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Gamer stand A TV stand that holds gaming equipment, consoles, controllers, remotes, Video Games, guitars, pads, etc.

Glass Furniture material used in doors, as desktops and shelves. Glass is very durable and can be used to protect high traffic surfaces from chipping.

Glaze effect Can be added to a surface finish so it takes on a glassy or glass-like appearance.

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Handles A part of an object which is held in the hand when used or moved, for pulling open drawers or opening doors usually on furniture.

Hardware: Handle Pulls The decoration added to a furniture piece that serves the function of opening but also looks nice. The handle pull is in the shape of a U generally and hangs down to fit your hand.

Hardware: Knobs Round part of door or drawer handle that you hold with your hand to open it. This can be made of brass, porcelain, steel, glass or other products

Hardware: Ring Pulls Similar to a handle pull however this pull is in the shape of a ring or an O. Typically smaller in size can only fit a finger or two and not a whole hand.

High Boy A type of TV stand that is taller than standard 24' and less wide. Usually used in smaller spaces or in a bedroom where you want to view your TV up higher.

Hollow Core A panel of various thicknesses that have a hollow structure inside. Hollow Core panels can save material and weight, and are often stronger than solid panels. Popular in door contruction and furniture.

Home Office Furniture Furniture designated for an office in a home. Could consist of desks, file cabinets, bookcases, utiltiy carts, and printer stands.

Home Theater System A collection of audio and video equipment designed to closely replicate the commercial movie theater experience in a private home setting.

Hutch An upper cabinet with shelves, with or without doors, placed on a chest, chest of drawers, or desk. It usually is used for storage or displaying items.

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induction A magnetic system that powers coils in close proximity

Inlay Inlay is a decorative technique of inserting pieces of contrasting, often colored materials (usually wood), into a prepared slot to form patterns or pictures that normally are flush with the surface.

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L Desk A desk in the shape of an L. Could be 2 desks connected with a corner piece or 1 large desk. An L shape fits easily in corners and can help to designate specific areas of a room.

Laptop Cart A small desk on wheels that can hold a laptop or tablet. The cart is mobile for easy transport from room to room.

Laptop Podium A small desk that can hold a laptop or tablet. The podium usually has a thin metal neck with adjustable heights for user comfort.

laptopper Small portable desk that fits in your lap. Ideal for laptops and tablets.

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Medium Density Fiberboard (MDF) MDF is tiny wood shavings pressurized into dense board. It is heavier than Particle Board and usually more expensive.

Melamine Paper treated with resin that melts and fuses to board during heating application. Generally used in commercial grade furniture becasuse of its high durability to scratches.

Metal Mesh Very light metal mesh provides ventailation and is a great alternative to fabric bins.

Metal Powdercoat finish Most common metal coating and comes in a variety of colors. Dry powder is applied electrostatically to metal and then heat cured to form outer coating.

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Nesting tables 2 or 3 tables of varying sizes stored one under the other.

Non-woven fabric Fabric not woven or knitted from thread or yarn, but produced by bonding or interlocking of fibers accomplished by mechanical, chemical, thermal and/or solvent means. Includes fake leather and suede, felt, various interfacings.

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Occassional Table Small table that can be used for different purposes and can be moved from room to room.

Ottoman Piece of furniture consisting of a padded, upholstered seat or bench having neither back nor arms, often used as a stool or footstool, or in some cases as an improvised coffee table. Ottomans are often sold as coordinating furniture with armchairs or gliders.

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Paints Board finish resistant to water.

Pantry A small room, closet, or cabinet usually located in or near the kitchen, dedicated to food storage and/or storing kitchenware.

Paper Laminate A finish glued and laminated to Particle Board or Medium Density Fiberboard at high temperatures. Paper laminate can come in solid colors or any wood grain. Best used on flat straight surfaces with 90 degree angles.

Parquet Top Parquetry is a geometric mosaic of wood pieces used for decorative effect. The two main uses of parquetry are as veneer patterns on furniture and block patterns for flooring.

Parsons Desk Type of desk styling with 4 straight legs and a straight desktop.

Particle Board (PB) PB is an engineered wood product manufactured from wood chips, shavings, and sawdust binded together with a resin. It is very lightweight and inexpensive.

Pedestal Desk A pedestal desk is usually a large free-standing desk made of a simple rectangular working surface. Can have one or two pedestals under desk surface.

Pin hinges Visible from exterior of product. Allows for easy opening and closing of doors. Most common hinge in RTA industry.

plastic glides Inexpensive slide option, made of plastic, for drawers with light load capacities.

PVC Printed plastic finish applied to MDF using a vacuum system. Can be used in place of paper laminate. Unlike paper laminate, PVC can be applied to curvy edges and rounded furniture parts.

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Queen Anne leg Queen Anne furniture are characterized by simple. curvilinear lines, vasiform splats, and cabriole legs. Often feature a horseshoe shape. The most important decorative elements are carved shell and scroll motifs, often found on the crest and knees of the leg.

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RTA Abbreviation for 'Ready to Assemble'. RTA furniture is what you buy from a store in a box and build yourself at home with household tools or no tools.

Rule Joint A knuckle joint that connects a table edge to the drop leaf and allows no space to show when the leaf is down.

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Select Veneers Only part of the item has veneer. Other parts are most likely laminated to match the veneer.

Side Table A table designed to stand against a wall off to the side.

Sideboard A sideboard is an item of furniture traditionally used in the dining room for serving food, for displaying serving dishes such as silver and for storage.

Single Pedestal Desk A pedestal desk is usually a large free-standing desk made of a simple rectangular working surface. It rests on one pedestal or small cabinet of stacked drawers, and one desk leg.

SmartPanel Trademarked by Altra, a board which is 100% environmentally friendly without losing any of its strength or durability. The board is engineered with reused and recycled materials: 70% post production offal and 30% sawdust.

Sofa Table A table normally used behind a sofa or loveseat that has been positioned away from the wall or thats in the middle of a room.

Soft close hinges This hinge can 'catch' doors when opened and provide resistance for silent closure. These are often found on items with high price points in RTA industry.

Soft close slides This slide can 'catch' drawers when opened and provide resistance for silent closure. These are often found on items with high price points in the RTA industry.

SOHO Abbreviation for 'Small Office Home Office'

Solid Wood Solid wood is a term most commonly used to distinguish between ordinary lumber and engineered wood. Solid wood on a furniture piece means that it is composed of wood with no particle board or wood fiber.

Storage Cubes A cube shaped designed for stroage similar to a box. Doors, drawers and shelves can be added to give hidden storage and to fit different sized items.

Student Desk The term normally applies to a small pedestal type of desk or smaller writing table constructed for use by a child or teenager in their bedroom. In most cases these desks are a bit shorter in height than conventional adult desks and can be made of any material.

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Tapered Leg A thick chair or table leg that gradually becomes thinner as it reaches the bottom.

Tempered Glass Glass with a coating that will not allow it to shatter if something were to hit it.

Tooless cam lock This system has cam bolts and locks that are connected by flipping a switch with your thumb and not using any tools.

Trestle Table A long narrow table with two T-shaped uprights that are joined by a single stretcher for added support.

Turned Leg The shape of the bottom of a desk/table leg whichis turned out away from the desk.

Turnip Foot A ball foot with a small collar at the base.

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Veneer A thin strip of wood applied on top of MDF for a 'real wood' look. Veneer is a more expensive material than PVC or paper laminate and comes in solid colors and any wood grain.

VOC Volatile Organic Compound- chemicals which emit vapors while evaporating. Used in paints to ensure proper drying. Altra using low-VOC paints whenever possible.

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Wardrobe Tall piece of furniture that provides storage space for clothes, as a freestanding closet. It typically has a door(s) and rails or hooks for hanging clothes.

Water based Finish Water resistant paint. More environmentally friendly than oil based finishes.

WIP 'Work In Progress' slots hold papers, letters, bills, that can be organized or separated. WIP slots are usually on desks for storage and organization.

Woven fabric Fabrics composed of two sets of yarns. One set of yarns, the warp, runs along the length of the fabric. The other set of yarns, the fill or weft, is perpendicular to the warp. Woven fabrics are held together by weaving the warp and the fill yarns over and under each other.

Writing Desk A smaller sized desk or table commonly used for personal use such as writing letters or paying bills.